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Email Marketing System
| Industry: |
Email Marketing |
| Solution: |
Internet Email Marketing System |
| Technologies Used: |
Java 1.5, J2EE 1.4, JavaScript, HTML, SQL, XML, Spring framework, Hibernate |
Description
Our customer contacted us with idea to provide email marketing services via the internet public site. The service is aimed to deliver users exclusive email advertising to the reach database of targeted recipients all over the globe.
Key objectives
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Provide e-mail sending engine capable to deliver marketing materials to large audience of email recipients using existent database of qualified recipients. Support html or plain mode and attachments. E-Mail sending should be done in safe, "no spam" manner. |
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Provide users with choices to restrict emailing by geographical location, category, ranking and function of recipients |
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Implement automated web email crawling software for filling the existent email database. |
Key Features
Recipients Calculator allows users to select targeted audience for their marketing campaigns: choose geographic location, category, ranking and function of recipients. On the results of chosen options user gets the number of target recipients and based on the results can request for email delivery.
Administration module let administration stuff of the system track new inquires from users, configure marketing campaigns and actually send the emails.
Web email crawler is scanning the web in search of quality emails and put newly found items in systems email database. The administrator controls the crawler configuration options and reviews the found emails.
Technical Details
Internet Email Marketing System is a J2EE-based application using MySQL as a database server (while it is potentially capable of using other kinds of relational databases). The application runs under Linux family server with Apache Tomcat 5.5.
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